Google Ads & Meta Ads Management
Performance-led Google Ads and Meta Ads management for brands in London and across the UK. We run paid media that delivers qualified leads, stronger sales and a clear return — handled by a senior team with AI-assisted workflows and transparent reporting.
Growth-led Google Ads and Meta Ads management — built on strategy, not guesswork
Ceris Marketing runs Google Ads and Meta Ads management for businesses in London, across the UK and internationally. Clients come to us for qualified leads, stronger e-commerce revenue and paid media performance that compounds month after month.
Our approach brings together strategic campaign planning, audience targeting, ad messaging, creative direction and continuous optimisation. AI-assisted workflows speed up analysis, shorten testing cycles and surface opportunities earlier. Commercial judgement and strategy always stay human-led.
What's included in our Google Ads and Meta Ads management?
Six focus areas shaped around your growth goals.
We build a paid media strategy around your commercial goals, market position, customer flow and budget. Every campaign gets a clear direction before a single ad goes live.
We build clean, scalable campaign structures across Google Ads and Meta Ads that support sharper targeting, reliable testing and long-term optimisation as your business grows.
We define and refine the right audiences using search intent, behavioural signals, interest clusters, first-party data and retargeting. Your budget then reaches the people most likely to buy.
We shape ad copy and creative direction to lift click-through rates, engagement and conversion quality. Messaging stays consistent across Google Ads Search and Meta feeds, Reels and Stories.
We monitor, test and refine campaigns weekly, not just at launch. That weekly loop cuts wasted spend, lifts efficiency and compounds performance gains across the account.
We deliver clear performance reports and actionable insights, so you always know what is working, what needs fixing, and where the strongest growth opportunities sit next month.
Human-led strategy. AI-assisted workflows. Commercially-driven execution.
Ceris Marketing combines senior paid media strategy with AI-assisted workflows. These speed up analysis, sharpen reporting, accelerate testing cycles and improve day-to-day optimisation decisions. Commercial judgement, client communication and strategic direction always stay in human hands.
AI-assisted analysis helps us spot inefficiency and opportunity faster, so campaigns improve more consistently week over week instead of drifting between reviews.
Modern reporting tools plus AI-assisted summaries turn raw campaign data into clear, actionable direction — not another dashboard you have to decode alone.
Commercial decisions, client communication and strategic direction stay with our senior team. AI supports execution; it does not replace judgement.
Paid media platforms we manage
Google Ads
As a specialist Google Ads agency London brands trust, we manage Search, Performance Max, Display, YouTube, Shopping and retargeting. Every lever is tuned around high-intent traffic and measurable business outcomes, not clicks for their own sake. Read how we improve ROI on Google Ads in London.
Meta Ads
Facebook and Instagram campaign management for lead generation, e-commerce growth, retargeting and brand visibility. We run Advantage+ shopping, Reels placements and sharper creative direction under one plan. See how we maximise ROI on Meta Ads for London brands.
LinkedIn Ads
Strategic LinkedIn campaign management for B2B brands. We run Sponsored Content, Message Ads and Lead Gen Forms targeted at decision-makers by role, seniority, industry and company size.
TikTok Ads & TikTok Shop
TikTok Ads, TikTok Shop and Shop Ads management for e-commerce brands. Short-form creative strategy, product discovery and in-platform commerce all sit under one paid media plan.
Our Google Ads and Meta Ads management works best for growing businesses that want a commercially-driven paid media partner. Whether you need more qualified leads, stronger online sales, or a clean fix of existing accounts, we build the plan around your goals.
- Service businesses in London and the UK chasing high-quality leads
- E-commerce brands that want to scale Meta and Google Ads profitably
- B2B and SaaS teams that want sharper targeting and pipeline-quality leads
- Brands frustrated with weak reporting and unclear paid media decisions
- Founder-led teams looking for a senior partner rather than a junior handler
We optimise for outcomes that matter: lead quality, sales performance, cost efficiency and long-term growth, not vanity impressions.
Senior strategy meets AI-assisted workflows, practical automation and sharper optimisation systems. The same team briefs you and runs the work.
We understand how paid campaigns connect to e-commerce, reporting, content and automation. Growth decisions sit inside the bigger picture, not an ad silo.
You always know how campaigns are performing, where the budget is going and what the next priorities are. Reports are written in plain English, without jargon.
Our Google Ads and Meta Ads management process
From audit to scalable paid growth, in four focused steps.
We review your business, goals, audiences, current ad performance and growth opportunities — and identify the gaps before any work begins.
We build the campaign plan, define targeting and shape account structure. Tracking and reporting go in from day one so every number is measurable.
We launch or restructure campaigns, monitor performance closely and manage budgets around lead quality, commercial intent and ROI, not click volume.
We keep refining targeting, creative, bidding and structure so paid performance compounds. Spend only scales when the numbers support it.
Stronger paid performance, focused on what actually moves the business
Our Google Ads and Meta Ads management is designed to move the metrics that matter. Not impressions and clicks, but qualified leads, revenue and sustainable growth. Industry benchmarks from WordStream and Meta's own Business resources show wide ranges in CPC, CTR and CPA by sector. Our job is to move your account towards the stronger end of that range through structured testing and optimisation.
- More qualified leads from paid search and paid social
- Stronger return on ad spend across campaigns
- More efficient use of paid media budget — less waste
- Cleaner campaign clarity and actionable reporting
- Higher conversion potential through sharper targeting
- Scalable paid growth across Google Ads and Meta Ads
Explore related services
Frequently asked questions about Google Ads and Meta Ads management
Google Ads and Meta Ads management from Ceris Marketing covers campaign strategy, account setup and structure, audience targeting, ad creative and messaging, continuous optimisation, and clear monthly reporting. We manage both platforms under one commercial strategy, so Search, Performance Max, Facebook, Instagram and Reels all push towards the same leads, sales and growth targets.
Management fees are typically shaped by monthly ad spend, account complexity and platform mix. As a guide, UK paid media management retainers commonly sit between £1,200 and £5,000 per month, separate from the media budget. Ceris Marketing builds a bespoke scope after a discovery call, so you pay for the workload your account actually needs — not a generic tier.
Yes. We manage Google Ads — including Search, Performance Max, Display, YouTube and retargeting — together with Meta Ads across Facebook, Instagram and Reels. Running both platforms under one strategy lets us align audiences, budgets and creative, avoid wasted overlap between channels, and build a more complete view of paid media performance.
Yes. Many of our engagements start with accounts that are already running but underperforming — weak structure, audience overlap, poor tracking or unclear reporting. We begin with a structured audit across account structure, conversion tracking and creative fatigue, then rebuild the weakest areas first so spend moves towards the campaigns and audiences with the strongest signal.
Yes. Ceris Marketing works with London-based service businesses, UK e-commerce brands and international clients. We tune Google Ads and Meta Ads campaigns to the UK market: local search intent, UK payment and shipping expectations, and the creative signals that perform on British feeds. The same approach stays portable for international growth.
Early learnings often appear within the first two to four weeks, as tracking stabilises and the platforms exit their learning phase. Meaningful performance shifts in CPA, ROAS and lead quality usually surface between 60 and 90 days, once testing has run through enough variants. Accounts that need full restructures or fresh creative can take longer.
You receive a monthly performance report covering spend, conversions, CPA, ROAS and lead quality, plus a written summary of what moved, why it moved, and what we will change next. Dashboards are available on demand. We write reports as decision documents — they are designed to help you act, not to decorate a folder.
In-house hires make sense once spend and complexity justify a full-time specialist and you can offer them senior support. For most growing brands, a focused paid media agency is faster to deploy, more cost-efficient and brings multi-account experience that a single hire cannot match. We explore this trade-off in our guide to choosing a digital marketing agency in London.
Looking for a stronger PPC agency London brands can rely on? Ceris Marketing builds sharper Google Ads and Meta Ads campaigns, clearer reporting and a paid media plan that compounds over time.